With all sorts of breaking game news being shared at Gamescom 2016, fans have been keeping a close eye on the event. So, of course, plenty of attendees were surprised to see a massive Half-Life 3 advert hung right outside the convention’s north entrance. Sadly, though, the poster isn’t quite what it seems.
Some A++ trolling going on at the entrance to Gamescom this year. pic.twitter.com/yXBOZAaPBJ— Aoife Wilson (@AoifeLockhart) August 16, 2016
Journalist Aoife Wilson tweeted a photo of the poster, causing gamers to freak out at first. However, it wasn’t long before they realized something was amiss. Rather than teasing any actual updates for Half-Life 3, the ad was solely meant to troll Gamerscom attendees. According to translations, the poster reads, “Half-Life: 3 editors who played it back then.” So, in reality, the poster is just reminding people there were 3 editors who played Half-Life way back in the day.
A closer look at the ad reveals several logos which indicate that German companies spieletipps and GIGA Games paid for the poster. So, yeah, let's give the guys a big hand for trolling gamers that hard.
Of course, this fake advert might have gotten some fans’ hopes up a bit too high. After all, Valve initially revealed Half-Life 2: Episode Three over ten years ago on May 24th 2006. Since then, there’s been virtually no word on the new game, but IGN did report a while back that series writer Mark Laidlaw did leave Valve this year.
However, Valve was apparently still working on the new Half-Life installment back in 2012. Valve's Gabe Newell told fans back then, "The problem is, we think that the twists and turns that we're going through [with Half-Life 3] would probably drive people more crazy than just being silent about it, until we can be very crisp about what's happening next."
Hopefully, the next poster fans see about Half-Life 3 will be a real one. Fans deserve at least that much after all these years.