Titanfall 2 is in trouble. It suffered an anemic launch compared to the first game, despite the fact that it's available on three platforms instead of one. Sales are nowhere near what they should be, and that's a shame because Titanfall 2 is easily the best multiplayer shooter of the year, in my opinion. It's a true diamond in the rough, offering the only unique multiplayer and single-player experience in a year-end rush full of "been there, done that" iterations.
EA pretty much screwed the pooch by sandwiching Titanfall 2 right in the middle of Battlefield 1 and Call of Duty: Infinite Warfare. For some reason that I can't comprehend, EA didn't seem to think that Battlefield 1 would cannibalize sales of Titanfall 2. It's as if they didn't realize that they are both first-person shooters, vying for the attention and buying dollar of the same fan-base. Well that's neither here nor there. The game is out, the launch was rocky, and now it's time to revive what should have been a smash hit with some stellar marketing.
Instead, we got the "Encore" trailer. It's the ultimate made-by-committee trailer meant to appeal to as many gamers as possible by cramming everything gamers love into a single, one-minute, underhanded pitch. Live-action b-movie footage depicting something like what real gameplay might look like? Check. Accolades and review scores from a bunch of different websites? Check. Linkin Park blaring in the background for maximum edge-appeal? Hell yeah.
Linkin Park can't save Titanfall 2. Only Titanfall 2 can save Titanfall 2. The game is amazing, and people need to see exactly why the fan-base is so ravenously taken by Respawn's sequel. More than anything, EA needs to be pushing gameplay footage. In-game footage is what sold me on this game, and it's what will sell the general public. We all know what Call of Duty and Battlefield look like in action; let's see what makes Titanfall different from the rest!
Let's see a pilot boost slide into a double-jump, chaining together multiple wall-runs across a map as he fires mini missiles down upon his enemies before shooting a grappling hook into the back of his Titan and leaping onboard. Then show some Titan on Titan warfare, baby. That's where this game shines. Never in my life have I experienced the adrenal thrill of truly realized mech-combat like I have in Titanfall 2.
If you're listening, EA, please don't let this game die. Show off some high-level gameplay instead of pandering to the "masses" with cheesy trailers. Promote some free-to-play weekends so newcomers can get their hands on the game and experience it for themselves. If you're listening, new players, buy this game while it's cheap. You won't regret it. In fact, I think you'll find it's impossible to go back to any other shooter once you've experienced the fast and furious gameplay of Titanfall 2 - it really is on another level.