How Did Ubisoft’s Assassin’s Creed Do At the Box Office?

by Robert Workman


Ubisoft’s cinematic take on its Assassin’s Creed franchise opened at the box office last week, with distributor 20th Century Fox hoping that the movie would make gangbusters dollars, especially with a cast that includes Michael Fassbender and Jeremy Irons. So how did it fare?

Sadly, not very good. Not only was the film panned by many critics, but moviegoers didn’t seem that interested in it either. Box Office Mojo stats revealed that the film has only made $22.4 million since its release last week, against a budget of $120 million. Of course, going up against heavy hitters like Rogue One and Universal’s animated family comedy Sing probably didn’t help.

Creed is the latest cinematic adaptation to be transferred from a video game, following releases like Warcraft from Universal Pictures, as well as Prince of Persia: The Sands of Time (which also didn’t fare well).

Warcraft, also based on a video game franchise, went all out to match the tone of the game series. However, audiences avoided it like the plague, as it only made $47 million domestically against a $160 million budget. However, the film fared incredibly well overseas, making over $385 million – thus generating interest in a possible sequel.

With that, Fox domestic distribution chief Chris Aronson, speaking with Variety, believes that Creed could stand a better chance when released in the overseas market over the next few weeks. “This start exceeded our modeling,” he claimed. “We’ll be the beneficiaries of a strong holiday play period.”

The film still has the next few days to try and clean up a few more million dollars with the holiday audience, but it appears that, like Warcraft, it’ll be looking to take more on the international market, as well as home video. But needless to say, there may be some doubt in terms of if we can expect sequels to the franchise, at least in terms of movies.

Assassin’s Creed is in theaters now.

By Robert Workman

Robert Workman has spent years working in the video game industry, for sites like Shacknews, AOL GameDaily and Marooners Rock. He's also very skilled in contributing to podcasts and video broadcasts, and can pretty much out-game you under the table. Oh, and just go ahead and ask him about glorious craft beers. Go on, ask him.