Just when you thought YouTube’s PewDiePie could get away with anything, he’s gone and crossed a line.
On January 11th, Felix Kjellberg, who goes by the name PewDiePie and attracts millions of viewers on his YouTube channel, posted a video that included two men laughing while they held up a banner that read “Death to all Jews.” PewDiePie thought it was funny at the time, but not everyone seems to be laughing.
PewDiePie had a multi-million dollar deal with Disney, which owns a firm that runs Kjellberg’s business, and when the Wall Street Journal got in touch with them regarding the video, they weren’t that pleased.
Disney noted earlier today that it has cut ties with PewDiePie, after learning about the content he was involved with. “Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate,” a spokesperson for Maker Studios, owned by Disney, noted.
The video’s since been taken down, but no statement was made following its removal. Obviously, Kjellberg won’t lose much on the money side, since he still has 53 million subscribers, but this little smudge probably won’t do him any favors.