Drop everything. This is not a drill. Square Enix and Japanese instant noodle giant Nissin Foods have partnered up to bring gamers one of the most bizarre bonus items I've ever seen in a game. If you're willing to dish out a little bit of money - well, a lot of money - you could earn the privilege of equipping this Cup Noodles helmet:
This isn't an item you can just log on to PSN and claim, though. No, you'll have to earn this one by eating a lot of Cup Noodles. Anyone who's played Final Fantasy XV knows that the characters share an intense love for Cup Noodles, as do many busy Japanese (and North American) consumers in the real world. Hot, fast, and delicious, the Cup Noodles craze has taken hold of the folks at Square Enix and inspired an unthinkable cross-promotion.
If you want be a part of what will inevitably go down as one of the strangest marketing fiascos in Final Fantasy history, you can purchase Nissin's "Cup Noodle Final Fantasy Boss Collection" and unlock this incredible and intimidating helm. The Boss Collection consists of 15 Cup Noodles, which collectively feature unique renderings of the different bosses from every mainline Final Fantasy game.
The cups actually look fantastic, and will likely turn out to be great collector's items. They're priced accordingly, too. The collection will set you back 6,084 yen, which is about $52 USD. But look at the cups! They're gorgeous! We've included each and every one in the gallery below. You know you want those on a shelf, and you know you want that stupid-looking Cup Noodle helmet for Noctis.
One special note from a Gematsu report: It's said that buyers of the Cup Noodle Final Fantasy Boss Collection will be the first to have access to this Cup Noodle helmet this summer. That could imply that the helmet might become available to everyone at some point, but that hasn't been confirmed, and no one has speculated as to what it might cost. So if you were hoping to wear this one day but don't fancy spending $52 on noodles, stick around.
By the way, Final Fantasy XV and pretty much every other Final Fantasy are on sale right now across all PlayStation platforms. See every deal here.