According to a report from the Wall Street Journal, Nintendo is planning to double production of its wildly popular new console, the Nintendo Switch, in the fiscal year beginning in April. Originally Nintendo had planned to produce 8 million Switch units in the fiscal year ending in March 2018, but assemblers under contract with Nintendo have been informed that that number is being upped to 16 million.
Nintendo had originally projected and hoped to sell 2 million Switches this month throughout its launch. With the 2 million Switches moved at launch, and then the originally planned 8 million Switches Nintendo planned to produce and sell throughout the next fiscal year, we were looking at an optimistic (and realistic) 10 million units sold in the first calendar year from March to March. That was the original goal, but that's all changing.
We reported earlier this week that, according to SuperData, somewhere around 1.5 million Switches had already been sold at the time of the report, and that estimate was on the conservative side. It's looking like Nintendo is going to blow past its initial launch sales goal of 2 million units, and it's reassessing its goals in an audacious way. Now we're looking at almost 20 million Switch units being out in the wild by the end of the next fiscal year, and I truly believe that Nintendo can sell them all.
Just think about it. The Switch is already the hottest gaming device out there; it's Nintendo's fastest selling console, outpacing even the Wii in its opening days. Nintendo has positioned itself to maintain that momentum, and even accelerate it, with the launch of multiple first-party titles throughout the year.
Mario Kart 8 Deluxe is set to launch at the end of April; ARMS is going to be a big hit when it launches this spring; Splatoon 2 is going to make for an explosive and colorful summer; Super Mario Odyssey is going to be the huge holiday system seller, and it's shaping up to be the most beautiful Mario game we've ever seen. On top of all of those wonderful first-party titles, we'll have countless games announced by indie developers and third parties, bolstering the Switch lineup even further.
Come holiday season, the Nintendo Switch will appeal to consumers and gamers as an irresistible value, and by that time Nintendo will have fully launched its online service. We're also counting on the Virtual Console operating in full capacity, and plenty of Nintendo Directs will punctuate the remaining year. Directs are typically when Nintendo makes its biggest announcements, and I know we still have a few of those planned for 2017.
Watch your backs, Sony and Microsoft: Nintendo is making a comeback.