Google has been doing some really interesting research into "Gen Z," which it classifies to be those born between in the mid 90s to early 00s. We're talking about teens aged around 13-17 here, though part of the survey deals with millennials (aged 18-24) as well. You can find the presentation here, but we've collected some rather interesting, and frankly shocking, results here for you.
The study was conducted by the Brand Team for Consumer Apps at Google, and their objective was to find what these groups of informed, hyper-connected, influential youngsters find cool. What are the coolest brands? What are the least cool ? Which video game is the best, and what's cooler: Xbox or PlayStation? We've got all of the answers for you. All of the answers according to Google, anyway, but let's face it, whenever we need answers we always turn to Google. Keep scrolling to find out what the whippersnappers are all talking about:
Zelda Is Still the Best Thing Ever
Well how about this? For all of the rhetoric about Nintendo being out of touch and stuck in the past, it turns out The Legend of Zelda is still seen as the coolest game out there. I guess all of that Breath of the Wild hype paid off.
The rest of the list plays out pretty much exactly how you'd expect. Of course Call of Duty and Grand Theft Auto made the cut; those are two of the best-selling franchises of all time. It is nice to see Minecraft hanging on, though, as old as it is, and Pokémon is still going strong as well.
Gen-Z Thinks Oreos Are Cooler Than PlayStation...
Did we miss something? Did Oreo come out with a really cool commercial that played before a really cool movie or something? Did they come up with some kind of save the world initiative that's doing big things? Does Gen-Z really just love Oreos that much? I mean don't get me wrong, I love me a good Oreo dipped in milk, but I don't bring Oreos to my friends house to pre-game. I bring my dang PlayStation. Y'all are weird.
...While Millennials Think PlayStation Is Cooler Than Xbox
Well here's an interesting generational divide. If you ask most millennials which console they think is the coolest, they'll tell you it's PlayStation. It seems the younger crowd tends to favor Microsoft's Xbox, though. Why would that be? Could it be Microsoft's ties with Mojang and Minecraft? There might just enough cross-promotion there to reach the younger audience and persuade them that Xbox is more aligned with their values. Who knows!