Mario Kart 8 Deluxe is almost here! We're only a week away from the launch of the most polished, fastest, most beautiful Mario Kart ever made, and this time we actually have a legitimate battle mode! What more could you want? How about a little flash and pizzazz when you go to the store to pick it up? Target has you covered, and it just launched an incredibly colorful and festive Mario Kart 8 Deluxe marketing campaign.
“Experience counts—it’s what keeps guests coming in and coming back to our stores,” says Scott Nygaard, senior vice president, Merchandising, Target. “So we’re delivering the fun like only Target can, giving generations of Mario fans a shopping trip they won’t soon forget.”
And Target is delivering on that promise. From the moment you approach the front door 'til the time you put your shiny new game in your buggy, Target is making sure that you're in the Mario Kart spirit. Let's take a look at a few of the coolest and craziest decorations...
Getting A Head
"The fun begins just outside the entrance. Those big red bollards (designed to stop stray cars) are transformed, with Mario and Luigi themselves welcoming you to the store. Bonus fact: This isn’t the first time the bollards have had a makeover—In 2011, we painted beach balls as part of a summer campaign, and last year we created Pokémon balls.)"
"Walking through Target doors always brings a little rush, but this time you’re crossing a starting line! As you walk through, motion sensors fire up flashing lights and play Mario’s catchy theme song."
We have to wonder how many parents are going to slam into Target's slowly-opening automatic doors while trying to excite their children. I mean, the shopping carts do look like race karts. Just look at these...
"Always dreamed of driving a real-life Mario kart? Here’s your chance, sort of! We’ve decked out a handful of “Super Target Karts,” featuring Mario, Luigi and Princess Peach. So go ahead, leave Bowser in the dust as you do your Target run—and keep your eyes peeled, because we have an assortment of Mario and Nintendo-related products set around the store. Bonus fact: This is the first time Target’s ever decorated our carts."