Immortals Newest Esports Venture for Lionsgate

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(Photo: Lionsgate)

Lionsgate continue their quest into esports with their latest move. The global content leader announced today that it has invested in the esports organization, Immortals.

"We're delighted to be an early mover in a market that has the potential to transform the face of sports entertainment," said Lionsgate President of Interactive Ventures & Games Peter Levin

"We're delighted to be an early mover in a market that has the potential to transform the face of sports entertainment," - Peter Levin, President of Interactive Ventures & Games for Lionsgate

Lionsgate have been involved in esports in the past. Back in May, the organization announced it's partnership with the Electronic Sports League (ESL) and Pigrim Media with hopes of creating an esports television show. The show is now a reality program about the competitive industry behind Halo 5. "Our involvement in eSports creates tremendous opportunities to develop new content and utilize our suite of distribution platforms for a coveted consumer demographic with compelling engagement metrics," Levin said. "Collaborating with an elite group of partners, the combination of the Lionsgate and Immortals brands will be formidable."

Knowing the benefits of the partnership, Immortals CEO Noah Whinston is eager to get the ball rolling. "Lionsgate is the perfect entrepreneurial partner for our Immortals family," said Immortals CEO Noah Whinston.  "Immortals and Lionsgate are both focused on developing new entertainment formats, and we're thrilled to collaborate with them at the cutting edge of eSports media."

"Lionsgate is the perfect entrepreneurial partner for our Immortals family," - Noah Whinston, CEO of Immortals

Clinton Foy, Immortals Chairman and CrossCut Ventures Managing Director sees the potential in the long game between the partnership and realizes that the industry is delicate, for now. "Lionsgate joins a dream team of media, tech and traditional sports partners who share our vision of building a dynamic Immortals organization and a strong e-sports foundation," said Foy. "What we’re doing today in eSports is like the early days of building the NFL and NBA. It’s not the evolution of games – it’s the evolution of sports, technology and media."

"What we’re doing today in eSports is like the early days of building the NFL and NBA. It’s not the evolution of games – it’s the evolution of sports, technology and media." - Clinton Foy, Immortals Chairman and CrossCut Ventures Managing Director

According to James Bates, WWG's League of Legends Writer and Analyst, the move will put the organization at an advantage and offer advanced resources that they otherwise wouldn't have been able to access. "The partnership means we'll see some content production out of the team now, which we didn't before, but mostly $."

Immortals join the partnerships many esports organizations are starting to form, most recently between The Miami Heat and Misfits.

Matt Best

Matt Best is the Lead On Air Host and Producer for WWG. He has spent his professional career submerged in both the traditional sports world as well as esports. As the only Canadian at WWG, if you want to tilt Matt, just bring up awful Canadian stereotypes and Drake.

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