The Miami Heat Invest in Esports, Announce Partnership With Misfits

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(Photo: @Misfitsgg)

The crossover between esports and traditional sports has continued. The Miami Heat have invested in the esports organization, Misfits. 

The NBA franchise will mainly head up the managerial aspect of Misfits including marketing, sponsorship as well as incorporating the two brands together.

Seen below, the Misfits have already adapted to the Heat with a nice new color rebrand.

Deeming it a "strategic partnership", the Heat are excited to get things started. "The Miami HEAT pride ourselves on being innovative in all aspects of sports and business," said Heat Chief Executive Officer Nick Arison. "For us, it made perfect sense to partner with Misfits, a young and ambitious franchise in a sport that is blazing a trail in terms of 21st century recreational competition amongst Millennials."

"For us, it made perfect sense to partner with Misfits, a young and ambitious franchise in a sport that is blazing a trail in terms of 21st century recreational competition amongst Millennials." - Nick Arison, Heat Chief Executive Officer

Following trends set by partnerships like the one between the Philadelphia 76ers and Dignitas, the Milwaukee Bucks and FlyQuest, or NRG Esports and the Sacramento Kings, the newest esports club to the fold understands the value of partnering with an organization in traditional sports. "Misfits is thrilled to be partnering with the HEAT organization," said Misfits CEO and Co-Founder Ben Spoont. "This partnership will be the catalyst and foundation to our continued expansion of the Misfits organization into a global esports brand and company. The HEAT -- innovators and leaders in traditional sports -- will help Misfits to unlock meaningful value across all facets of our business."

"The HEAT -- innovators and leaders in traditional sports -- will help Misfits to unlock meaningful value across all facets of our business." - Ben Spoont, Misfits CEO and Co-Founder

After announcing the partnership, the social media crew decided to kick things off with a laugh.

Matt Best

Matt Best is the Lead On Air Host and Producer for WWG. He has spent his professional career submerged in both the traditional sports world as well as esports. As the only Canadian at WWG, if you want to tilt Matt, just bring up awful Canadian stereotypes and Drake.

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