Delaware North owns TD Gardens and the Boston Bruins of the NHL. The Bruins are one of the most legendary franchises in NHL history with six Stanley Cup's to their name as well as the honor of being one of the "Original Six" teams.
“Delaware North prides itself on being a forward-thinking and innovative company. From our work with The Future of Sports to our exciting partnership with Splyce, we are committed to leading the way in ‘what’s next’ across our industry,” said Jerry Jacobs, Co-CEO of Delaware North. The organization has it's toes in a bit of everything. They host entertainment venues and their flagship subsidiary, Delaware North Sportservice, operates food, beverage, and retail services across the NFL, MLB, NHL, NBA, and MLS.
They have a wealth of traditional sports knowledge and that's one of the major draws of the partnership according to Splyce's Co-Owner, Marty Strenczewilk. "A major focus at Splyce is the application of traditional sports knowledge into our growing esports industry,” said Strenczewilk. "This partnership with Delaware North allows us unfettered access to championship-caliber training staff, expert guidance on key areas of monetization and rock-solid infrastructure that can allow us to skyrocket our growth and maturation as a global sports franchise. We are equally excited about the opportunity to rally one of the most passionate and loyal local fan-bases in professional sports into a legion of Splyce fans. With these powerful resources behind us, Splyce is equipped to become the premier esports team in the world.”
"This partnership with Delaware North allows us unfettered access to championship-caliber training staff, expert guidance on key areas of monetization and rock-solid infrastructure that can allow us to skyrocket our growth and maturation as a global sports franchise." - Marty Strenczewilk, Co-Owner of Splyce
TD Garden's President, Amy Latimer had a chance to speak with ESPN and sees Splyce as a welcome addition to the Boston sports family. ""We love the idea of having it here in Boston," said Latimer. "I think having a home team and having the TD Garden as the home facility, and we want to make it one of the toughest places to play in. Truly, we think we bring all of those attributes here. For us, it's really just adding another Boston sports team to the landscape."
Entering a strategic partnership makes total sense for Splyce, an organization that has preached about proper infrastructure and creating a winning culture.
Many organizations have been a part of this esports and traditional sports crossover including Team Dignitas, Team Liquid, FlyQuest, Apex, NRG Esports, and Echo Fox. Partnerships like this not only help the infrastructure of the team the organization is partnered with, but also esports as a whole. The exposure that teams like Splyce will now receive, is only positive. The days of esports organizations faltering and having to close up shop will wind down with partnerships like this. Esports organizations will now have the opportunity to lean on their partner and seek out advice when needed.
The "Big Bad Bruins" have made their mark in the NHL by being a rough and tumble team throughout the years. They've been a force in the league and made the playoffs in seven of their last nine seasons. They preach success, as noted by their six Stanley Cups, the fourth most in NHL history. If they can translate some of that winning culture over to Splyce, they'll be sure to lock up a few of their own accolades along the way.