Turtle Wax Expands Partnership with OpTic Gaming, Cars Take Point

by Steven Cropley

TurtleWax OpTic
(Photo: OpTic Gaming / Turtle Wax)

Car care brand, Turtle Wax has doubled down on its investment in esports with its extension and added depth to a partnership with OpTic Gaming.

In a press release provided on March 15, 2017, Turtle Wax details its expansion in the world of competitive gaming (esports). The company states, "The renewed partnership is again focusing on content-driven storytelling through individual player integrations, plus the brand will join OpTic on the road with fan activations at two key gaming tournaments throughout the year."

Statement from Daren Herbert, Global VP Marketing & Business Development:

"Turtle Wax saw tremendous results in reaching the next generation of car care enthusiasts with increased awareness and social engagement among millennials through the partnership with OpTic in 2016. Adding an experiential element will allow us to show fans that we're more than just a logo on a jersey, and that we're invested in them as well as we continue to build equity in the space."

The company is taking a rather unorthodox approach to this partnership, however, OpTic seems like the perfect fit knowing its members. 

"Individual integrations with team members Ian "Crimsix" Porter and Austin "Pamaj" Pamajewon will showcase different aspects of gamer life through their unique lenses.

Professional Call of Duty (CoD) player and avid car enthusiast Crimsix is the proud own of a Porsche Cayman GT4. Throughout the year, fans will enjoy watching the progress as Crim upgrades and details his ride with the help of Turtle Wax. Crim will share his passion for performance and automotive know-how via his and OpTic's social channels.

Team director Austin "Pamaj" Pamajewon will capture the lifestyle elements of pro gaming through a series of fun and engaging videos from the inside of his BMW. Pamaj's brand of humor and social nature will give viewers a special inside look at Team OpTic and their friends on the road, at the gym or hanging out at home.

Other elements of the partnership will include social media promotions and giveaways, as well as road trip shoots that show the guys living the go moment, capturing and sharing content at every turn."

The full press release can be found at this link.

About Turtle Wax
For the past 70 years, Turtle Wax has been a leader in the car care industry, formulating innovative product lines to meet the ever-changing needs of both car consumers and the automotive industry. With humble roots in Chicago, Ill., Turtle Wax continues to be a family-owned and operated business with sales in more than 90 countries.  Follow our passion for driving on Facebook, Twitter and Instagram and discover our breakthrough innovation at www.turtlewax.com.