Twitch Renews Partnership With Team Liquid

by Matt Best

TwitchTL WWG

Twitch has continued to solidify itself in the esports world after renewing their broadcasting partnership with Team Liquid according to an official press release.

"Social video platform Twitch today announced it has renewed its exclusive broadcasting partnership by extending a long-term deal with Team Liquid, one of the world’s most successful premier esports team franchises."

The partnership has been around since 2011 and, "aims to continue Team Liquid and Twitch’s collaboration on livestreaming and video-on-demand content. Team Liquid will also play a pivotal role in helping Twitch continue to improve the platform for both professional players and casual streamers with their production services, product feedback, and creator guidance."

This announcement comes on the heels of Twitch's announcement to expand partner subscription plans as well as their affiliate program.

According to John Howell, VP of Global Partnerships at Twitch, the decision to renew their partnership with Team Liquid was a no-brainer. "Team Liquid was among the initial teams that helped cement Twitch's role as the industry leader in live gaming video," said Howell. "We treasure the relationship we've built with Victor, Steve, and the entire Team Liquid organization and look forward to continue working closely together for many years to come."

For Steve Arhancet, the Co-CEO of Team Liquid, staying with Twitch has a lot to do with keeping to what made Team Liquid successful in starting. "Before many other brands came on board, Twitch’s commitment to esports in the early days helped create the spectator generation of gamers. John and his team have always understood how crucial it is to give the community great content, while making esports financially viable for teams and players too. Everyone at Team Liquid is psyched to partner with Twitch again in a much more comprehensive manner."

Team Liquid has more than 45 players across 9 different teams submerged in video games such as: League of Legends, CS:GO, DOTA2, Hearthstone, StarCraft II, Overwatch, Halo and Street Fighter.

Most recently, Team Liquid's League of Legends team was faced with the relegation tournament. After a 5-13 split, they went through the relegation tournament with a 2-0 record and reclaimed their spot in the NA LCS.

By Matt Best

Matt Best is the Lead On Air Host and Producer for WWG. He has spent his professional career submerged in both the traditional sports world as well as esports. As one of the only Canadians at WWG, if you want to tilt Matt, just bring up awful Canadian stereotypes.