Japan's run of getting great Pokemon events continues. Yesterday, Pokemon Go started a major new event in Japan to celebrate the country's "Golden Week," a seven day period that includes four national holidays. To celebrate the national holidays, over 2,500 Poke Stops at McDonald's across Japan will become permanently lured for the week, giving players an extra chance to catch more Pokemon.
Niantic has held several Japan-exclusive events in the past, often to help boost tourism in areas affected by recent natural disasters. Japan was also the first country to have "sponsored" PokeStops, namely the 2,500 McDonald's locations.
While Japan is celebrating its Golden Week with thousands of lured Poke Stops, the rest of the world is still wondering when the next global Pokemon Go event will be. The monthly events have been major successes for Pokemon Go, and many are based around holidays celebrated in the United States. Players are also expecting a "major update" in the next month or so, potentially to fix Pokemon Go's flawed gym system. Pokemon Go has promised three "major updates" this year, in addition to the already released update that added Gen 2 Pokemon to the game.
The Golden Week event runs through May 7. We'll report whether the Golden Week event contains any other surprises for Japanese players.